An interactive in-person workshop to dive into the Value Proposition Canvas and learn how to reveal what your customers want to buy.

You’ve got an idea for a product or service, but how will you transform that idea into a reality without losing time and burning cash? Join the millions of people practicing these proven methods to create value propositions that customers want.

• Learn how to map the value that your product or service brings against the jobs, pains, and gains of your customer

• Discover and test messaging that will resonate with your customer

• Leverage the Value Proposition Canvas to find product market fit
  

Why use the Value Proposition Canvas?

• Precisely define your customer profiles
  Identify your customer's major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done, and the gains they perceive by getting their jobs done.

• Visualize the value you create
  Define the most important components of your offering, and how you relieve pain and create gains for your customers.

• Achieve product-market fit
  Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.

About Your Host

As a Certified Scaling Up Coach Danny Chirku brings his 23-year career with Fortune 500 companies such as Accenture, Oracle, Microsoft, and Twitter (now X) where he learned the secrets of implementing strategy and building strong teams that thrive. Now, he brings the best of two worlds to the table, pairing his extensive experience in large enterprises with a deep passion for leveraging that expertise to help entrepreneurs and business owners in the SMB sector.